What started as a simple recruitment website soon turned into this proprietary trading firm’s identity rebrand and a wonderful, visual disclosure of a little-known tech culture within Chicago’s financial district.
To us, a large part of this project was about adding color to and properly capturing the personality of the company; this would give potential hires insight into this progressive and diverse culture of smart, friendly folks. Street Dog planned and directed an extensive photo shoot at the firm’s headquarters with the proper photographer who pulled it all off nicely. The site design centered itself around the imagery, with each page adding its own flavor to the company’s personality.
The new corporate identity is shown here alongside their old logo. This new brand identity is being implemented throughout corporate communication materials which include: business cards, letterhead and envelope (domestic and U.K. versions), social networks branding, PowerPoint presentation templates, corporate tchotchkes and signage. Hoping to get a few coffee mugs for ourselves to brighten our mornings.