Street Dog was approached by this multifaceted environmental engineering, construction and consulting firm for a new brand, as well as supporting online and offline elements. The issue at hand was a company…actually two companies, with vast experience under their belts (after leaving another firm), who now needed to rise to the top of their game again, quickly.
Research revealed the easiest path to a recognizable name happened to be leveraging the founder’s respected name within the industry. The next problem to solve from an identity standpoint was to somehow keep their two companies’ entities closely related from an aesthetic aspect. They are now in a nice place with their new brands, spreading their influence and expertise far and wide once again.
