Specialty munitions is a serious business with professional and expert participants. This client’s unique manufacturing process is busy turning the ammunition supply world upside-down, making it possible for their clientele to experience never-seen-before consistency in the ammunition they use for long-range and accuracy shooting scenarios. But how does one go about changing a nearly century-old manufacturing process, and that same tenure of a shooting community’s mindset?
One answer: Be the assured and silent expert, letting the product find its own way, naturally filtering into the niche areas it knows best. There it will speak for itself (and let others do the same). This sort of marketing is not an “ask” nor is it brazen or braggadocios—it is simply earned, just like the real-world respect its customers have earned.
Street Dog is building this manufacturer start-up brand from the ground up; from our ongoing strategy and market positioning, to their upscale logo and brand essence, and their informational website, merchandising, packaging and sales materials. We are also expanding efforts into social media coaching and management as the brand grows smartly into its specialized, BS-free marketplace.