How do you characterize a company whose job is to basically remain invisible? This national retail marketing service’s literal army of retail merchandisers is in the business of representing its clients down to the finest detail in giant retail outlets that number in the thousands. The company operates in stealth mode ALL of the time, so you can imagine the hesitancy of puffing oneself up with a bright, new brand. Well, we did just that, but in all the right places.
Street Dog developed a fresh brand mantra: “We Become You.” So when their clients look at the company who would represent them, all they see is a picture of themselves. Their brand also needed a total overhaul; from a new site, to a new logo (updated from the 90’s), and on down to new collateral and PowerPoint presentations.
Now, they are still the same army, just sporting their “dress blues” and a purpose that nobody in their theatre can ignore. They are now positioned to play with some of the biggest brands in retail. Their founder, and Army veteran himself, couldn’t be happier. Walk softly, but carry a big stick—as it is said. We like that.